As You Like It Tours, LLC is a friendly tour company led by two ladies who know how to travel the backroads and enjoy every minute without running their groups ragged. Perfect for small groups of adults and retirees, As You Like It Tours provides niche trips through England, Scotland, Ireland, Cornwall, and other lovely places in the UK (and beyond).
(logo design by Chris Cartledge)
Cheryl & Jean asked me to provide them with a brochure for their upcoming Rotary trip to Cornwall.
To make the most of printing costs, we decided to create a general brochure with the company philosophy and supplement those with specific inserts for a particular tour. I can update the trip inserts quickly....
Our next steps include social media strategies, buidling the brand, and targeting specific audiences with relevant advertising. A Facebook page is on the way.
Underlying photo by Flickr user Roel Wijnants, used with permission.
In 2013, the company decided to refocus its efforts on a particular audience, one that would primarily hear about upcoming tours via email. I worked with co-owner Jean Spearman to develop a lightweight, crisp email brochure that highlights her primary brand values.
